Top 100 Content Marketing Question: What are the top 3 most popular types of content marketing? Which are most effective?

These articles that live on your website are an opportunity for you to share expert information, relevant stories, or highlight your team or coworkers. They provide SEO value for your site and can attract potential customers to your brand. B2B content marketing has been around for centuries, but with the rise of the digital age, it went from being an idea a few people experimented with to an industry-shaking phenomenon. As consumers streamed online, an informational powershift upended the relationship between businesses and customers. From social media to review sites, customers could now research, discuss, and comparison-shop on their own terms.
By structure, we’re talking about heading tags (H2, H3, H4, etc.). The report found that 39% of blog posts that lacked any heading tags whatsoever were low-performing. On the other hand, more than half of those with a complex structure (H2s, H3s, H4s, etc.) were found to be high-performing. I know what you’re thinking – that’s a lot of screen time.
When you create content with them in mind, you’re more likely to reach the people who are most likely to buy from you. Customers love to know that other people love your product or service, too. For that reason, case studies are a prime piece of content that are easy to produce. Case studies can put to rest some of the reservations a potential customer may have about your business or product. Having the ability to show off the “before” of a company that had not used your services and then show off the “after” is an easy way to demonstrate your value. Before the dawn of our current digital landscape, there may have been a much larger distinction between these two terms.
Content marketing is a majorly effective way of raising brand awareness, affinity, and sales. While Digital Marketing knows content is king, successful content marketers know distribution is queen. The old adage “if I build it, they will come” is a myth, especially so in this saturated market of marketers desperately fighting for your attention. Podcasting is a great way to interview prominent influencers that can later be repurposed into articles and editorial content. Broadly, audio platforms like Clubhouse allow you to create deeply personal relationships with your audience. In fact, content plays a role in every department of your organization.
As we saw earlier with Hubspot, ebooks and resources are a great way to raise awareness of your brand. Here are a couple more examples of this type of content marketing. JetBlue is one of the world’s leading airlines, and it’s never been afraid to get creative with content marketing.
To take the first step toward implementing They Ask, You Answer in your business, talk to one of our advisors who can walk you through how to see these incredible results at your own company. Speaking of shortening the sales cycle, one of the biggest lessons we teach at IMPACT is the importance of aligning marketing and sales. We’ve narrowed down our list to seven KPIs that will help your business track what’s working and what isn’t so you can adjust your strategy accordingly. Notice how specific the article is (How Much Does Commercial Flood Insurance Cost in MA?).